Alex · Growth Consultant

Your team executes. Nobody trusts the numbers.

4.7 average rating · 120+ clients scaled

I’m Alex. I run Trendline for online businesses with $5M+ in revenue, and I fix the attribution gap between what marketing reports and what the business actually earns.

Alex, Growth Consultant and founder of Growth Wizards

They trusted me

Universal Music Warner Music Roamler N26 Alfa-Bank Slikhaar Shop Octane11 Hyperfreelance Max Piccinini Heatspring Ultra Records Astralwerks Spinnin' Records Turn 10 Studios Growth Minded Solidcore Territory Foods Groopit Fairs TaskMagic O'Tacos Laundry Industry Joocyee TrueStack

Results

Focusing on what matters, a tight, predictable and scalable system

companies scaled 120+
revenue generated $160m+
average per client $1.3m

We identify three revenue drivers and scale them to their full potential, without expanding into unproven, unpredictable tactics. Thanks to AI, the time-to-result window is precise and considerably shortened.

Not sure where to start? New

Sprint starts by finding your growth pillars and go-to-market path in 14 days. Then we run the plan, typically inside about 90 days.

Book a discovery call

Client results

Clients, in their own words.

Eighteen verified clients, across Sprint, Scale and Expand. Cards tagged JetGrowth come from my former program for earlier-stage founders. Trendline itself starts at $5M+ in annual revenue.

Stable $25K MRR

Michael B.

Verified client

SaaS Founder

Chicago

45 daysSprintJetGrowth

We were able to identify and activate the growth levers for our tool.

It resulted in a stable $25K MRR, and an extra 15% conversion rate on sale calls.

Alex really dug into our business, found the right tactics to help us achieve these results.

His AI optimization stack is impressive!

+$230K ARR, 12 ROAS

Jenna H.

Verified client

Cosmetic store owner

New York

1 yearScale

We had such issues converting people from cold advertising.

We launched a series of AI CRO optimizations plus impactful post acquisition sequences.

We added an extra $230K ARR, and went above 12 ROAS.

I also want to add that that we added 12 points of gross margin and our ratio CAC / LTV went above 15.

$235K → $1.8M ARR

Jordan L.

Verified client

Fitness mentor & entrepreneur

Miami

1 yearScaleJetGrowth

I had a very messy funnel, and I was counting on my organic audience to convert more and more...

Alex taught me that it was the worst strategy ever.

We set up a VSL funnel together, plus a medium-term reactivation series.

From $235K to $1.8M ARR. Phenomenal. This kid is a master!

MRR up 129%, LTV x4

Clyde B.

Verified client

Cleaning franchise owner

Austin

1.5 yearsExpand

We have a very unattractive business, and basically we didn’t exist online.

From word to mouth to a fully automated and predictable acquisition engine. Our business grew by 129% MRR and LTV grew X4.

$0 → $740K ARR

Derek J.

Verified client

Home material delivery service

St Louis

1 yearScaleJetGrowth

With the Scale program and 1:1 support from Alex, I able to build a delivery service business from 0 to $740K ARR. Highly recommend.

CAC / LTV at 6:1

Michelle P.

Verified client

CMO - Fitness brand

Arlington

18 monthsScale

So we were bleeding money initially. The brand was dead.

We had nearly a million contacts unexploited. Data didn’t exist.

Once Alex created cohorts of customers based on LTV, everything changed.

We shifted our strategy and re-built it from scratch. Stop advertising, and finally focused on the value we had, our internal list.

Slowly, during the first 6 month revenue got back, as well as profitability.

After a year and half, our ratio CAC / LTV was 6:1, and we’re currently investing in marketing again we have clarity.

Great job Alex!

ROAS 1.8x → 4.2x

Sayyid C.

Verified client

AI driven accounting tool

Dubai

90 daysScale

We were spending money on ads with almost no idea what was actually working.

Alex audited everything, killed the waste, and rebuilt our funnel.

Within 90 days our ROAS went from 1.8x to 4.2x and revenue from paid channels is up 63%.

ROAS 3.1x → 5.2x

Rob Z.

Verified client

B2C live selling marketplace

Los Angeles

90 daysScale

Before we found Alex, we were pouring money into ads every month with almost no clarity on what was actually working. Our ROAS sat around 3.1x and we couldn’t tell which campaigns were driving real sales versus just vanity metrics. Alex came in, audited the entire account, cut what didn’t work, built a data dashboard, and restructured the whole funnel around revenue instead of just clicks etc... Within 90 days our ROAS climbed to 5.2x and revenue from paid channels increased by 91%. For the first time we feel like our ad spend is an investment instead of a cost.

Ready to take the Expand program!

MRR up 52%

Aaron K.

Verified client

Fashion e-commerce

Dallas

45 daysScale

Our marketing team was constantly busy - content, campaigns, social posts, emails - but the revenue numbers barely moved.

It felt like we were running on a treadmill. Alex stepped in and connected every single marketing activity to pipeline and closed revenue.

Then, we built simple dashboards so we could finally see what was making money and what was just noise. Since we started working together, our monthly recurring revenue is up 52%, and the team is focused on the activities that actually move the needle instead of just staying busy.

I’ll join the Expand program next month...

Conversion 1.1% → 3.8%

Andrew Y.

Verified client

Digital products marketplace

St John, CA

9 monthsScale

We were getting decent traffic to the website, but almost no one was converting. Our landing pages looked fine on the surface, yet the numbers told a different story. Alex rebuilt the offer, rewrote the pages, and created email sequences that actually guided people toward a purchase. Conversion rate went from a painful 1.1% to 3.8%, and that translated into an extra $22k in monthly revenue. The difference wasn’t just better design, it was a clear focus on turning visitors into paying customers.

+$87K new revenue

Craig D.

Verified client

Private credit firm

Miami

First quarterScale

We had a serious lead quality problem. We were generating volume, but most of the leads were tire-kickers who never converted. Sales was frustrated and marketing couldn’t explain why. Alex diagnosed the issues in our messaging and targeting, tightened everything up, and put proper tracking in place so we could measure quality, not just quantity. Qualified leads doubled, our close rate improved noticeably, and we added $87k in new revenue in the first quarter alone. It completely changed how we think about lead generation.

$77K → $104K per month

Vanessa G.

Verified client

Marketing agency

Boston

6 monthsExpandJetGrowth

Our previous agency was excellent at brand awareness and creative work, but they could never show us a clear path to ROI. We kept hearing about impressions and engagement while the revenue numbers stayed flat. Alex flipped the entire approach. Everything is now measured against revenue impact, not vanity metrics. In six months we grew from $77k to $104k in average monthly revenue. For the first time we feel like marketing is directly responsible for growth instead of just ‘building the brand.

Record marketing-sourced revenue

Anton T.

Verified client

Customer Support SaaS

Liverpool, UK

60 daysSprint

Marketing and sales had been operating in completely separate worlds for years. Leads would get handed over with almost no context, and no one could tell which marketing efforts were actually contributing to closed deals. Alex built a system that finally connected the two. Every campaign is now tied to revenue outcomes, and we have clear visibility from first touch all the way to closed revenue. Marketing-sourced revenue is the highest it’s ever been, and the friction between the two teams has largely disappeared.

Revenue up 29% YoY

Katy D.

Verified client

Laundromat stores owner

San Diego

1 yearExpand

Overall revenue is up 29% year-over-year, and both channels are now reliable contributors instead of ongoing experiments.

Revenue up 76%

Austin F.

Verified client

Online training platform

Gold Coast, Australia

5 monthsScale

We had been stuck at the same revenue plateau for over a year despite trying new campaigns, new platforms, and new agencies. Nothing seemed to break us out of it. Alex came in, diagnosed the leaks in our marketing system, fixed the positioning, and installed a simple but effective tracking dashboard. The clarity alone was worth it, but the results were even better:

- revenue grew 76% over the next 5 months..

- it finally felt like we had a system instead of just hoping something would work.

15% → 74% marketing-sourced

Ivana T.

Verified client

Pet grooming studios

Canberra, Australia

60 daysSprint

Alex mapped the entire customer journey, identified the broken handoffs, and fixed the gaps between awareness, consideration, and purchase. The result was dramatic: marketing-sourced revenue went from roughly 15% of total revenue to over 74%

On track for best revenue year

Becky S.

Verified client

Perfume brand

Minneapolis

1 yearScale

We operate on a highly competitive market where independent brands can barely survive 2 years.

But working with Alex finally gave us marketing we can actually trust. Every recommendation comes with a clear revenue goal attached, and the results have followed.

We’re on track to hit our highest revenue year ever, and marketing is one of the biggest reasons why. What used to feel like a cost center now feels like a predictable growth engine. The clarity, the systems, and the focus on real business outcomes have made a measurable difference to the bottom line.

At a personal level, I might consider his Mastermind.

CPA down 24%

Tim W.

Verified client

Real estate agency

Portland

30 daysSprint

Alex didn’t treat marketing like a series of campaigns, instead treated like a revenue system. He looked at the full picture: acquisition cost, conversion rates, average order value, and lifetime value.

After the overhaul, our cost per acquisition dropped 24% in 30 days while average order value increased.

The net result was significantly higher profit, not just higher top-line revenue. That level of strategic thinking is rare, and it’s exactly what we needed.

We took the Scale program after that!

The Trendline Method

Three objectives. One number everyone trusts.

01

One number, agreed

We name the single metric both sides agree on, define it in writing, and check it every week, ending the "whose number is right" argument for good.

02

Real decisions, not reports

Every mismatch gets resolved and assigned. Monthly direction and quarterly rebuilds turn what we find into decisions, not another dashboard nobody acts on.

03

Capability to execute

Once we know what needs fixing, we train your team or oversee a vetted bench to act on it, so the system runs on capability, not just insight.

What I do

What I do, transparently

For B2C teams

I fix your attribution: performance-marketing numbers matched against retention and LTV, so you know if your ad spend is actually paying off long-term, or just covering its own cost. One agreed metric, checked weekly, with a named owner for every mismatch we find.

Book a discovery call

For B2B teams

I fix attribution between marketing and sales (lead quality, pipeline credit, closed-lost accounting) against what your CRM actually shows. One agreed metric, checked weekly, with a named owner for every mismatch we find.

Book a discovery call

Who this helps

Two different disagreements. Same underlying fix.

For B2B teams

  • Sales and marketing disagree on lead quality or pipeline attribution
  • Attribution is off: closed-lost deals and "qualified" dashboard counts don't match
  • Partner or channel attribution muddies who gets credit for a deal

For B2C teams

  • Attribution is off: ad spend and true customer LTV sit in systems that don't agree
  • Finance and marketing quote different CAC numbers in the same meeting
  • Budget decisions get made on a number nobody's fully confirmed

Find your fit

Four ways in. Pick where you start.

Not sure which one's yours, or if any of them are? Most people land here without knowing exactly where they stand. Here's the quick version of each, so you can tell fast.

Private Seat New

One 30-minute call, straight answers. $150, locked in the second you pay.

See Private Seat
Sprint

A single, bounded push (a launch, a revenue drop, a large test) scoped and quoted before it starts.

See Sprint
Expand

Scale's cadence, plus the AI-assisted execution capability to act on what it finds.

See Expand

My story

From music blogger to portfolio operator

2010

Started out as a blogger and community manager, running my own music blog, Rave Buds.

2013

Went self-taught on Facebook Ads, then Google Ads, and became a freelance media buyer.

2015

Co-founded Crowded., a digital marketing agency for the music industry, running paid campaigns that grew streams, ticket sales, and fanbases for labels and artists, while running up.front in parallel, helping French local businesses turn ad spend into a steady flow of new customers through acquisition and email marketing.

2018

Founded Sparkly, a social network connecting festival-goers with discounted group travel, and raised $3M from a private investor.

2020

Founded Growth Wizards during COVID, reinventing the agency model around done-for-you and done-with-you packages, ongoing training, and expert hot seats.

2021

Sparkly's US festival exclusivity campaign was hit by the pandemic after a successful beta, and the project shut down.

Today

Today, I run Trendline, helping online B2B and B2C businesses fix the trust gap between marketing and sales, while operating a portfolio of online businesses and AI-driven digital products valued at $15M (3x annual profit), and mentoring other operators part-time.

Before you reach out

Questions people ask before booking

What is Trendline?+
Trendline is the consulting program from Growth Wizards for online B2B and B2C businesses doing $5M+ in annual revenue. It gets marketing, sales and finance to agree on one attribution number that proves marketing is working, checks it every week, turns what it finds into a written monthly brief, and rebuilds the plan every quarter. It comes as Sprint (a fixed-price project of about 90 days), Scale (the weekly cadence) and Expand (Scale plus AI-assisted execution).
Who runs Growth Wizards?+
Alex, a growth consultant. He started as a music blogger in 2010, became a self-taught media buyer in 2013, co-founded a music-industry marketing agency in 2015, and founded Growth Wizards in 2020. Today he runs Trendline for clients and operates a portfolio of online businesses valued at $15M (3x annual profit).
Do you work with early-stage or pre-revenue companies?+
No. Trendline is built for online B2B or B2C businesses doing $5M+ in annual revenue, with product-market fit, real clients, and marketing execution already in place. Earlier than that, there isn't enough of a data trail yet to find a North Star metric worth anchoring on.
Is Slack mandatory, or can we use our own tools?+
Slack is the primary channel for the weekly cadence, but the trackers and briefs are just documents. They work alongside whatever CRM, ad platform, or analytics stack you already run.
Do you guarantee results?+
Yes, in a specific way: if we don't surface a real, specific trust gap within the first 30 days, that month is free. And if the real issue turns out not to be a trust gap at all, we'll say so, and that month isn't charged either.
Will this replace my marketing team or agency?+
No. Trendline doesn't touch execution. Your team, in-house or contracted, keeps running campaigns. Trendline tells them precisely what to build, cut, or test next.
Which tier is actually right for me?+
It depends on your budget and whether execution capability itself is missing, not just alignment. If your budget says one tier but your actual problem says another, go with what the problem needs. The fastest way to know is to book the call. I'll tell you honestly, even if the answer is "not yet."

Ready when you are

You don't know which Trendline tier matches your situation?

Let's discuss it in a discovery call